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Problem Statement: I designed my professional website primarily to display my portfolio and CV, thinking that those pages would get the most traffic and use. Most of the visitors to my professional website visited the contact page. This case study seeks to redesign the website so that the users' main goal is prioritized.
Who are the users? Potential clients, other students and academics, & potential employers.
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Using the tools available from Wordpress, I viewed the most visited pages on my website about 6 months after I published it. That is when I noticed that the most visited page was the contact page. The problem statement that guides the project emerged from that research: the goal of the website's users and the goal of the designer did not align.
With a historical user persona from which to work, I reviewed my original website design using a simple heuristic review designed with the user persona in mind. It evaluates elements of the website based on three heuristics:
1.Does this feature move the user closer to the contact form (main goal)?
2. Is the website accessible (high-contrast, images have alt-descriptions)?
3. Does the website engage users in the narrative?
I created lo-fidelity prototypes using digital software to get an idea for what I wanted the website redesign to look and feel like. Prototype 1 focuses on mapping the user's journey through the site focusing on the user's main goal. Prototypes two and three imagine and refine the site's functionality and aesthetic.
Only after I had conducted user research, tested my original design, and iterated my design with lo-fidelity prototypes did I begin to redesign my website. I also decided that Wordpress would not allow me to easily build the site I imagined, so I researched web builder features and settled on Webflow to execute my designs. Then, I executed the design across the four pages I wanted to build: the Home page, About page, CV page, and this case study report.
